“After all these years, Disney still embodies our most dearly held ideals: Bravery, honor, standing up for the little guy. But as megacorporations gain hold of every dimension of our lives, isn’t Disney — with its multitiered, omnipresent marketing and its age-specific, identity-focused gateway drugs to lifelong brand loyalty — the ideal brand to resist? Instead, we tell ourselves that this must be what happiness feels like: total surrender.”