“We set out to understand consumer decision-making and came to neuroscience and the theory of system 1 and system 2 thinking, leading to our belief that brands need to seduce the subconscious and convince the conscious.”
“We set out to understand consumer decision-making and came to neuroscience and the theory of system 1 and system 2 thinking, leading to our belief that brands need to seduce the subconscious and convince the conscious.”