The thing that will not work, however, is just talking to men. Male desire and craving are not intellectualised away with some didactic lecture about how the brain or the economy works, or some sermon about what Jesus or Muhammad want from you. Desire must be redirected into some form of non-destructive expression, or defused, not just talked about. It’s the job of culture to help with this redirection, and the Abrahamic cultural traditions have outlived their effectiveness in doing so.