“As a result of these broader changes, markets might have also changed our perceptions of affordability. In WEIRD societies with more resources (remember that the R in WEIRD stands for rich) kids might feel that they can better afford strategies such as patience and risk-seeking. If they get unlucky and pull out a green marble and didn’t win any candy, that’s okay; it didn’t cost them that much. But for Shuar kids in the rainforest with less resources, the loss of that candy is a much bigger deal. They’d rather avoid the risk.”