“For almost 80 years, his father and grandfather owned and operated a small bicycle shop in car-dependent Johnson City, and their store was not only a place to sell bikes but a way to spread their family values and popularize a belief system. Play outdoors. Love the earth. Live simply. Use only what you need. Norris spent his childhood outside with his parents and his two older sisters, going for weekend bike rides and hiking trips, playing football, basketball and baseball. In school, he was a varsity star in all three, but it was baseball — and particularly pitching — that most aligned with his personality. Being alone on the mound reminded him of being out in the wild, where he was forced to solve his own problems and wrestle with self-doubt.”