“Pessimists are of two types, the catastrophists, that is to say the types who look up in the starry heavens and see (metaphorically) only asteroids in the sky racing towards us to wipe us out as the dinosaurs were wiped out; and existential pessimists, that is to say those who see dissatisfaction as the permanent condition of mankind because of his inherent makeup, his contradictory desires and emotions, dissatisfaction that is perfectly compatible however with a great deal of enjoyment of life.”

"On the other hand, we all love a story: one with a beginning, middle and end. And to see history as simply one damn thing after another seems to rob it of that larger meaning that many want to read into it."

Branding + Service/Experience

“It’s time for us to move beyond screen-based thinking. Because when we think in screens, we design based upon a model that is inherently unnatural, inhumane, and has diminishing returns. It requires a great deal of talent, money and time to make these systems somewhat usable, and after all that effort, the software can sadly, only truly improve with a major overhaul.”

"Looked at in one way…Phil Donahue and Carl Sagan have very little in common; looked at in Percy’s way, they serve an almost identical function as guides who gently distract us from attention to how we’re being formed and how we might be formed differently."