“So if a brain anticipates that it will be rewarded for adopting a particular belief, it’s perfectly happy to do so, and doesn’t much care where the reward comes from — whether it’s pragmatic (better outcomes resulting from better decisions), social (better treatment from one’s peers), or some mix of the two. A brain that didn’t adopt a socially-useful (crony) belief would quickly find itself at a disadvantage relative to brains that are more willing to play ball.”