“Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist. Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.”

“It turns out that when you take the image out of sequence, the pattern disappears,” Ranganath says. “For the hippocampus, context is critical, not content, and it’s fairly unique in how it pulls things together.” Other parts of the brain store memories of objects that are independent of their context, Ranganath notes.

“1. Friends 2. Have Goals 3. Have A Life Story 4. Money Isn’t The Answer 5. Keep Growing”

‘In 2009, she published The Narcissism Epidemic, a follow-up written with another of Baumeister’s former students, W. Keith Campbell. Twenge claimed that narcissism among Americans was rising at the same rate as obesity, and documented how the mantras of the self-esteem movement had begun infiltrating churches, with God himself being redrawn in our new self-obsessed image. Pastor Joel Osteen, for example, preaches in Lakewood, Houston, at the biggest church in America. “God didn’t create you to be average,” he tells his congregation. “You were made to excel.”’