“Light comes from the sky. Black and white first. Double your whitespace. Learn the methods of overlaying text on images. Make text pop— and un-pop. Only use good fonts. Steal like an artist.”

Michael Lewis reviews a new book by Darrell West. “In a stroke, the texture of life in this tennis camp had changed, from a chapter out of Lord of the Flies to the feeling between the lines of Walden. Even the most fantastically selfish kids did what they could to contribute to the general welfare of the place, and there was not a shred of doubt that everyone felt happier for it. The distinction between haves and have-nots, winners and losers, wasn’t entirely gone, of course. But it became less important than this other distinction, between the givers and the takers.”

“I would always tell my AP Statistics students that they were learning technical communications skills. I would say that communicators without technical skills end up as baristas. Those with technical skills but poor communication skills will end up as Dilbert, working for a boss who appears to be an idiot.”

“The first thing their review turned up is the importance of “backfire effects” – when telling people that they are wrong only strengthens their belief. In one experiment, for example, researchers gave people newspaper corrections that contradicted their views and politics, on topics ranging from tax reform to the existence of weapons of mass destruction. The corrections were not only ignored – they entrenched people’s pre-existing positions.”