Neuroaesthetics: How neuroscience informs some of the world’s biggest design successes | The Drum “We set out to understand consumer decision-making and came to neuroscience and the theory of system 1 and system 2 thinking, leading to our belief that brands need to seduce the subconscious and convince the conscious.”

in the simple foundation | Fredrik deBoer “My many unhappy debates with liberals have demonstrated to me that, for every one of them that is motivated by a sincere desire to help everyone, another is motivated by the base instinct to place him or herself above others on the hierarchy of righteousness. American liberalism has […]

The Voters Decide – Stratechery by Ben Thompson “The likelihood any particular message will “break out” is based not on who is propagating said message but on how many users are receptive to hearing it. The power has shifted from the supply side to the demand side. […] the most successful politicians in an aggregated […]

Nothing else matters: Evolution of preference for social prestige “First, if a greater social activity of an individual enhances oblique (i.e. to non-relatives) transmission of her cultural traits at the expense of vertical (i.e. to children) transmission as well as family size, which behavior is optimal from cultural evolution standpoint? I formalize a general model […]